Networking Made Easy! Teleseminar

Do you find it challenging to articulate things about which you are passionate? Are you ever a wallflower at networking events or unsure about how to include yourself in a group of people, whether in a social or professional situations? Find out how to be yourself while networking so you can easily and effortlessly let people know what you do, who you are, and what you have to offer. You’ll discover how easy and fun it can be!

Join Amy Gideon and Valerie Paik for a fun 3-session teleseminar where you can learn how to be an effective networker in any environment – work, social, family – wherever you are.

Dates – Thursdays:
July 24th
July 31st
August 14th

Time: 7pm-8:30pm EST.

Place: The comfort of your home, via a toll-free number.

If you can’t make the live call, you can listen to the recordings.  We’ll also have a Facebook group page where you can send in questions and connect with fellow participants.

Who: Anyone Anywhere in the World! Feel free to invite friends, family, colleagues, etc.

Fee: $75

To Register: Click Here to Register Online
Or call TAG Online at 973-783-5583 or email sales@tagonline.com with any questions.

Expand your horizons and join us for this fun, energizing event!

About Amy Gideon
Amy Gideon is President and Co-Founder of TAG Online, Inc., a NJ based web design, development and hosting company since 1993. In addition to running a successful business with her husband Andy, Amy is Co-President of her son’s PTA, holds a second degree black belt in Tae Kwon Do and has two sons.

About Valerie Paik
Valerie Paik is Vice President of Business Development at TAG Online. She is also PR/Marketing Coordinator for ASK Productions, Inc. She holds a second degree black belt in Tae Kwon Do, plays the clarinet in various homes and venues around NJ and NYC, is a professional performer and teacher of belly dance and enjoys running & triathlons.

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Presentation: Is Your Website Host an Asset or a Liability?

This Tuesday, February 18, 2014, our very own Valerie Paik, Business Development & Project Manager, will speak at the Technology Committee of the Morris County Chamber of Commerce about the importance of selecting the right website hosting company for your business.

Everyone knows that having a website is essential in today’s marketplace. However, most people don’t realize the importance of selecting a good website hosting company or what that even means. A website is worth nothing if it cannot be seen by your target audience and your hosting company can be the difference between your website being seen or not.  Join us and discover:

- What you need to know about website hosting.
- How to select the right hosting company for you.
- What you can expect from a great hosting company.

Date:  Tuesday, February 18, 2014
Time: 8am – 9am
Location: Morris County Chamber of Commerce
325 Columbia Turnpike, Suite 101, Florham Park, NJ 07932
RSVP ONLINE

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What Makes Web Hosting with TAG Online Different

People often ask us about the advantages of hosting with us as opposed to a larger hosting company, perhaps one whose commercials you’ve seen on TV.  Below are some of the reasons why hosting with TAG Online, over another web hosting company, is different:

TAG Online’s success lies in our team.  We work efficiently, driven by knowledge and experience, and cohesively, both internally and in partnerships with our clients.  Because we are a team-oriented, client-focused company, we can build personal relationships with our clients.  This makes each project a collaborative effort between TAG and our client — we work both with you and for you.

Our website hosting service includes not only the hosting of your website on our servers, but also email (optional), statistical reports, nightly backups of all of your data, and responsive customer support. With satisfaction and support as our main goals, we service a large number of clients: We have over 500 hosting clients and sites.  Your website “going down” is never an issue (on the rare and temporary instances when that does occur, it is because of maintenance we are doing). We have an on-site generator in case of power loss, and our entire support staff is on a pinger system that notifies them at any sign of potential vulnerability. You can read more about our data center, redundant networks and other hosting features here.  Here are some other distinguishing factors of our website hosting service:

  • Responsive and reliable customer support: We are available via phone & email during business hours and email & cell phone off business hours.  We’re here for you!
  • Restores: Mistakes can happen when updating your own site and if/when you happen to accidentally delete or overwrite a page on your site, we will restore it for you immediately at no additional charge (other hosting companies will either charge for this or take days to do it).
  • Knowledge & experience: Not only are we a web hosting company, but we are also a team of expert website designers and developers.  That means that we can handle your requests efficiently and suggest improvements and options for how to best serve your website needs.
  • Consistency & familiarity: We know you, your organization, and how you work. You will not be speaking with strangers each time you call, but rather, a familiar team member that knows your story and has your best interest in mind.

So now you know a little bit more about TAG Online…and what makes us a good choice for your business.  We look forward to getting to know you, too.

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Defining Mobile

Something unique about our company is that we all like each other. In fact, many of us are close friends and participate in many activities together (running, Tae Kwon Do and workshops on practical enlightenment, for example). On the car ride into a workshop one evening, a conversation arose about making websites mobile-friendly where I walked the others through an exploration of the question What does it mean for a web site to be “mobile”? I liked the Socratic Dialog nature of the discussion, and it evolved into this article, which is likely to be the first in a series continuing the discussion on this very relevant and important topic for anyone considering their website.

Starting with the Answer

As mobile devices have proliferated, we as web developers have been asked with increasing frequency to develop mobile sites or to assure that more generic sites are mobile friendly. This request often originates with someone who is aware that mobile devices are increasingly ubiquitous in our culture, especially in more affluent and/or younger subcultures. The request comes from the perspective that this audience exists, and must therefore be served.

As far as that goes, the perspective is quite accurate. However, we often find very quickly that the definition of mobile friendly in these requests is vague or incomplete. While there’s an awareness that something must be done, there’s less consensus regarding what that something should be. The answer of having a mobile ready site is clear, but the question being solved by this answer is often given little consideration.

This article is derived from a conversation among some people in our company where we helped explore the question being answered. Our aim in publishing it is to offer a framework for how to best approach the conversation about, and eventually the implementation of, building a mobile-friendly website.

What Should It Do?

When we hear “we need a mobile site,” the first question we ask is “what must it do?” That is, what is expected of a mobile site that is different from a more generic web site? This question is often the beginning of an exploration of what mobile means to the client.

The Easy Answers

The immediate answer is almost always some form of “it needs to work on a small screen”. Another display-based aspect of a mobile site is that it must work well in either landscape or portrait modes.

Another very common quick response is “it needs to be easy to use on a phone”. I tend to express this in the short, if not entirely accurate, form: usable w/o keyboard or mouse. Nested menus may work very well with a precise pointing device like a mouse, and might even work well on a phone that is very stable. However, phones are often used as people walk. A user interface that requires too precise a touch on a phone is one where a lot of errors will occur, especially if the user is walking or otherwise performing some other activity while using the web site. If it is sufficiently difficult, the user will give up.

Another consideration for both screen size and keyboard is use of a virtual keyboard: if one is required for any data entry, that consumes screen space, leaving even less than “normal” for the display of the page. Anything that needs to be visible to the user as the data entry occurs must not be obscured by a virtual keyboard. Again, landscape vs. portrait modes must both be supported.

As Freud would say: Sometimes, a Mobile Phone is a Mobile Phone

A consideration regarding how people use the site that often takes more time for people to realize is what I call using the phone. Many websites have buttons or links for Contact Us. Some even have Live Chat within this.

A mobile site, though is very often being displayed on a telephone. Though it is often forgotten in a world of smart phones, mobile browsers, and SMS messaging, phones are quite capable of a very effective form of voice communication! In addition to the other forms of contact, a mobile site being displayed on a phone should include a Call Us button or link that uses the phone to make a call.

Not Everyone has 4G or Wireless Ethernet

Not everyone thinks of the feature: demands little bandwidth. Many people today, especially in metropolitan markets, are used to a landscape littered with hotspots and 4G performance in between. Much of the US, however, operates with more severe bandwidth limits. More, an increasing number of smartphone contracts are imposing data limits with overage penalties.
Mobile sites, therefore, must keep their bandwidth needs to a minimum.

A Mobile Device is a Device

Rarely does the conversation get to this next point without help. Yet this point is right there in the name of the device. The defining aspect of a mobile device is that it is mobile: It moves from place to place, and is usable in any location. Every point above, excluding Call Us, involves accommodating one or another limitation imposed on mobile devices. That these devices are mobile, however, is a differentiator that can be used to provide great added value to the site’s users.

Google’s search mechanism is an example of a generic service that can be greatly enhanced by taking advantage of location. On any web browser on any device, one can search for coffee shops Montclair NJ to locate coffee shops in or around Montclair, New Jersey. On a location aware browser, however, one can ask merely for coffee shops and be given those that are nearby.

Another example of a web site that takes advantage of location awareness is one that reports on the state of a trip. It can use the current location of the mobile device to present the current state of the trip: the time spent and time remaining, the directions for the remainder of the trip, etc. This can be a straightforward application such as Google Maps, or it can be one that supports an itinerary of shopping at a planned set of stores or exploring a planned set of historic landmarks.
Considering these trip-oriented sites, though, takes us a step beyond a website that takes advantage of location in our understanding of mobile friendly. (That is another post entirely.)

A Mobile Device is used While Mobile

Above was presented a website that provided the state of an ongoing trip. However, a site that presents the state of a trip also requires that the trip be entered into the website. In addition to the portion of the web site reporting on the trip as it is undertaken, there must be some portion of the site where the trip is planned and entered.

This suggests the next level of a mobile friendly web site: one which organizes tasks based upon whether one is using a mobile device or not. The site can use the type of browser as a suggestion: is a trip under way, or is a trip being planned? Of course, this can only be a suggestion. Someone may plan a trip from their phone, and someone can take a trip with an open laptop.

But regardless of the device being used, the site includes both the while planning portion of the site and the while traveling portion of the site.

Finishing With The Question

The features above explore some possible fashions in which a website can be mobile friendly. Different applications, and different clients, will seek to make use of some different subset of these. It is critical for the success of any mobile friendly project that all parties share an understanding of just how mobile friendly is to be implemented for this project.

Posted in Marketing, Mobile, Web Development | 2 Comments

Tag Online Featured in Morris County Chamber of Commerce The Business Edge

Read “In the Trenches,” by Christopher Reardon, featured in the July 2012 issue of The Business Edge, the monthly publication of the Morris County Chamber of Commerce.

How important is social media today? How can business keep up with innovation of technology while not getting left in the stone ages? In the trenches of the business market, social media has been a phenomenon that swept throughout corporate America. With technology being improved everyday and media happening real time, companies must stay connected to their customers and future clients.

In this article, Valerie Paik, Business Development and Project Manager from TAG Online states, “The purpose of social media is to connect with your current clients and potential clients, and their friends and their clients”. In addition businesses want return on investment but if your communication comes off to pushy, people will turn away. The new era of social media is not only about marketing but a conversation – a way to connect to  people live, play by play, minute by minute. In conclusion, Valerie says: “It’s all about getting to know people and creating relationships…” If you’re not tuned in to social media it’s a good time to get started!  Feel free to call us to see how we can help.

Posted in Marketing, Social Media | Tagged , , , | 2 Comments

At TAG, You’re It!

Most people don’t realize how powerful a website can truly be. First impression are important! When you take care of your website the website will take care of you. Our Newsletter to Our Summer 2012 gives you helpful tips on how to enhance your website, discussing topics like social media, mobile visibility, flash, favicons and an example of a recent redesign for one of our clients.

Our Summer 2012 Newsletter
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The Importance of Having a Good Website

For business owners these days, having a website is as essential as having a computer. If you own your own business or have any type of product or service to offer consumers, you need an outlet to promote your brand and connect with people. Having your own website is an extremely effective way to market your brand, expand your network and drive business.

It’s also important to realize that there’s a difference between having a website and having a good website. Your website is a representation of you and your business. You wouldn’t attend a meeting with a possible new client dressed in a stained t-shirt and ripped jeans would you? Having a professional, attractive and well-crafted website that’s easy to navigate lets the visitor feel comfortable during their visit to your site, which in turn increases the chance of them choosing to work with or refer you over a competitor.

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Client Showcase – Johnnie M. Jackson

How often do you change your cell phone? Every year? Two years? More than that? What about your wardrobe? Running shoes? Handbag?

Like mobile technology, fashion, performance gear and personal style, online technology and tools used on the web are constantly changing and evolving. Part of having a good website [link those words to the post "The Importance of Having a Good Website"] means that your site reflects those relevant changes not only in technology and the web, but in your business. That requires the dreaded word most people resist…change. People often assume that changing or updating their site will be expensive, time consuming, demanding of their creative writing skills and a general pain in the neck. But, like most fears, the thoughts are much worse than the reality. Having a passion for creating elegant and powerful web solutions since 1992, we make the process easy, simple and even fun.

We’ve recently made a significant facelift to the website of Johnnie M. Jackson, a seasoned Executive Coach Mentor and Independent Consultant that resulted in a large client within two weeks after the redesign.

Here’s a testimonial from Johnnie M. Jackson:

“I’ve been working with TAG for more than 8 years and they recently gave my site a facelift. The site has been very well received and, thanks to their expert guidance, it is much more of a marketing tool for me now. Not only was the whole process fun, easy and well-managed but, almost immediately after the site went live, new prospects and new clients started showing up because they were attracted to what they saw on the site. Awesome!”

- Johnnie M. Jackson, Jr., Executive Coach, Mentor and Independent Consultant

Posted in Client Spotlight, Testimonials, Web Design, Web Development | Leave a comment

Office Space for Lease in Clifton, NJ

We are currently offering office space for lease:

6 Prospect Village Plaza | Clifton, NJ 07013

  • 1,605 sq. ft. of Office Space divided as (1) Large Area
  • (3) Private Offices
  • Conference Room
  • Restroom
  • Kitchen
  • Storage Area
  • On-site Parking

If you have any questions give us a call at (973) 783-5583!

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Converting Flash Websites

Flash is a special program that allows for animation on your website. It was once very popular, however, it is not as prevalent as it used to be.

Some important things to know about Flash:

  • Cannot be viewed on iPhones, iPads or any devices without Flash software installed.
  • Requires a programmer with knowledge of Flash software to make updates. This can be expensive, cause delays and, not to mention, requires having a good Flash programmer available when you need him or her.
  • Are generally not visible by search engines.

Flash sites have some nice features, like elegant slideshows, animated eye-catching graphics and visual consistency across browsers, however, these features can be accomplished by other means that do not have any downsides.

Many of our clients have come to us to convert their sites – or flash elements of their sites – to straight HTML, the basic, universal programming language of all websites.

If your website is still using Flash, you’re missing out on interaction from people who use iPhones, iPads or other non-flash compatible devices. We can work with you to make your site more accessible by converting it to HTML.

Give us a call for a free 15 minute consultation! (973) 783-5583.

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